Arthur C. Danto s The Artworld - 1336 Words

Arthur C. Danto in â€Å"The Artworld† provides us with the argument that, â€Å"To see something as art requires something that the eye cannot descry-an atmosphere of artistic theory, a knowledge of the history of art: an artworld.† Danto shows us the importance of the artworld in order to know that a work of art is more than just what we can plainly see. Danto provides two theories he calls the â€Å"IT† (Imitation theory) and the â€Å"RT† (Reality theory). With these two theories, Danto explains how we can define art and why â€Å"The Artworld† is needed to help understand art, because after all, â€Å"these days one might not be aware he was on artistic terrain without an artistic theory to tell him so.† With the Imitation theory â€Å"IT†, Danto is disagreeing with Socrates in that art is not just mere imitation. Socrates believed that art, like a mirror, shows us a duplicate and accurate image of the appearance of something. How ever, Danto does not agree completely with this imitation theory because if it were true then, â€Å"mirror images are art.† Danto goes on to say that a lot of artists did try to imitate nature in art, but with the invention of photography â€Å"mimesis was quickly discarded.† The goal of art being to imitate then was incorrect. Post-impressionist paintings under the â€Å"IT’ theory alone were not considered art. To be able to accept post-impressionist paintings as art then required, â€Å"a revolution in taste.† The artworld, as Danto would agree needed to bring a new theory in order toShow MoreRelatedAppropriation Of Art : Art2941 Words   |  12 Pagesexisted. The striking resemblance of Titian s Urbino to Manet s Olympia to pick one out of the classic art bag. Venus of Urbino 1538 Edouard Manet Olympia 1873 For me personally, I tend to agree with Picasso when he said , â€Å"The bad artist imitate, the great artists steal.† Fountain - the 1917 work by Marcel Duchamp can be said to have started the debate about appropriation in the modern era. It s basically an enamel urinal exhibited in Paris

E Commerce ( Ec ) Adoption And Development And...

Abstract Internet retailing has received substantial attention in many countries. There has been an increasing relevance for adoption of Internet retailing in the world and for developing countries as well. This study aims to examine about e-commerce (EC) adoption and development and particularly Internet retailing in Indonesia. Some factors affecting the adoption of Internet retailing and the condition of Indonesia’s Internet retailing are discussed in this paper. Furthermore, the findings will examine whether Internet retailing in Indonesia is growing and developing in a fast pace, like in other Asian Countries. 1 Introduction Internet retailing has been receiving substantial attention in countries as a result of significant growth of EC not only in developed countries, but also developing countries recently. Understanding the adoption of EC is becoming important to improve retailer’s performance in succeeding. However, there are still limited number of studies and research given on the relevance of e-commerce. This paper is written to address about the adoption of EC by using Indonesia as a case. The aim of the study is to explore about how adoption of e-commerce has developed in Indonesia and explain about the current conditions of e-commerce in the country itself. The findings are gathered through secondary data analysis and review from literatures, statistics and online documents. Like other developing countries, Indonesia has only dedicated a small percentage ofShow MoreRelatedIct and Ebusiness Retail Industry88499 Words   |  354 PagesICT and e-Business Impact in the Retail Industry Study report No. 04/2008 European Commission, DG Enterprise Industry e-Mail: entr-innov-ict-ebiz@ec.europa.eu, info@ebusiness-watch.org Impact Study No. 04/2008 ICT and e-Business Impact in the Retail Industry A Sectoral e-Business Watch study by empirica GmbH Final Report Version 4.0 September 2008 This report was prepared by empirica on behalf of the European Commission, Enterprise Industry Directorate General, in the contextRead MoreImportance of E-Commerce in India and Competition Issue10769 Words   |  44 PagesE-commerce in India and the potential competition issues With special reference to credit cards market in India Submitted to Mr. Rakesh Kumar, Joint director (economics), Competition Commission of India Submitted by Ankita Pahuja M.sc economics ,2nd year, TERI University, Vasant Kunj, Delhi 1 Disclaimer This project report/dissertation has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for academic purposes only. The views expressedRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesComplete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s BusinessRead MoreSmall Scale Industry10786 Words   |  44 Pagesdeterminig criterion. However in broder terms, currently, an SSI is defined in terms of investment ceiling on the original value of instlled plant and machinery. 7.65 The small scale sector has played a very important role in the socio- economic development of the country during the past 50 years. It has significantly contributed to the overall growth in terms of the Gross Domestic Product (GDP), employment generation and exports. The performance of the small scale sector, therefore, has a direct impactRead MoreToys Project34340 Words   |  138 Pagesof which exist in every society. Some countries are relatively similar to one another, usually because they share many attributes that help mold their cultures, such as language, religion, geographical location, ethnicity, and level of economic development. When cultural differences exist, business people must decide whether and to what extent they should 1 International Business Strategy of Toysâ€Å"R†Us for the Norwegian market adapt home-country practices to the foreign environment. ButRead MoreExample of Product Strategy13854 Words   |  56 Pages Limited in 1974. In recognition of the Companys multi-business portfolio encompassing a wide range of businesses - Cigarettes Tobacco, Hotels, Information Technology, Packaging, Paperboards Specialty Papers, Agri-Exports, Foods, Lifestyle Retailing and Greeting Gifting Stationery - the full stops in the Companys name were removed effective September 18, 2001. The Company now stands rechristened ITC Limited. 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Once you get back to the state, first thing you must do is register it. If you tell them that you paid a sales tax, they credit you for the sales tax up to the amount you would have paid in sales tax in the state of domicileRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesCompany iii iv Table of Contents SECTION ONE ................................................................. 1 An Investment Perspective and Human Resources .... 2 HUMAN RESOURCE INVESTMENT CONSIDERATIONS ...6 INVESTMENTS IN TRAINING AND DEVELOPMENT ..... 14 INVESTMENT PRACTICES FOR IMPROVED RETENTION ............................................................ 32 INVESTMENTS IN JOB-SECURE WORKFORCES .......... 42 ETHICAL IMPLICATIONS OF EMPLOYMENT PRACTICES ...............................Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages– how can small players survive changing markets? Amazon (B) – latest developments in a successful dot.com. Formula One – developing the capabilities for competitive success in a hi-tech industry. Manchester United – clash of expectations in the football world. Salvation Army – strategic challenges for a global not-for-profit organisation with a mission. Bayer MS – corporate social responsibility in the internation al development of a German company. Eurotunnel – clash of cultures threatens to derail

Protecting Personal Information A Guide for Business free essay sample

Storing information is when you file or put away the information that you have obtained. Systems for this involve either being put into a cabinet or saved onto a hard drive. Retrieving is when you regain that information that you have stored away to use for matters that you need it for. These both contribute significantly to ensuring the company works as well as it possibly can and allows things to be done time effectively allowing little/no time for confusion to get in the way.Information is stored away to essentially just make work easier. Obviously, businesses have to do it but by doing so means retrieval of information becomes quicker than if it’s just placed anywhere with no systematic approach. Usually, when procedures are followed, files etc are stored away in cabinets in alphabetical order of the last name and therefore means when going back to look for a file it is easily located. We will write a custom essay sample on Protecting Personal Information: A Guide for Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Again, if the information is stored on a computer or memory stick, there are different folders to allocate what you’re looking for. For example, at Parkinson Wright for our department of wills and probate, we have a will and probate folder. Within the folder are also more folders that take you to different aspects of the department. So, if you’re looking for a new client and want to see what information you already have about them you find the folder with their name on it and within it will be any documents we have about them. And, as a company as a whole, we have a system called ‘Legal Enterprise’ which is where all private and confidential information about all clients are stored under their name and/ or client number. Because of the data protection act, companies and businesses have to make sure files are stored following all the confidentiality procedures in order to provide the service that is promised to be offered.Whereas information storing is done to make the businesses life easier and to keep the business running smoothly. The retrieval of information is done in order to provide clients with the best service that can be given. This is because, once its stored away we are aware of where it all is, which means that when the information is required, our procedures mean we can have it to hand quickly or look on the system to find anything out that we need. Information retrieval isn’t always just for clients, it can be done for surveys, for purposes of marketing and also if any other companies may need any information.

Coca Cola Case Study free essay sample

The bottle had a modest beginning in 1894 when a store owner began bottling the popular new fountain soda called Coca-Cola in a cork capped Hutchinson glass bottle. It wasn’t until 1915 that a contour shaped bottle designed by The Root Glass Company was approved. According to popular belief, the cocoa pod inspired the rounded shape of the bottle. In fact, the first prototype’s middle was larger than the base, making it unstable on conveyor belts. It wasn’t until the bottle was put on a diet that the distinctive curvy shape we are familiar with today emerged. Expending world wide as well as into pop culture; * Mythologies that keep the people talking may have come from employees themselves to keep the name going; * Loaning out the logo around 40$ million; * Free Coke voucher campaign; * Atlanta’s Coca-Cola museum; 2) Explain why is it important for an organization to seek out new marketing opportunities and provide an example of the benefits one of Cokeâ₠¬â„¢s marketing opportunities has provided the company? * They firmly believe if you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind. We will write a custom essay sample on Coca Cola Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since the major competitor is Pepsi Co. so Coca-Cola has focused on neutralizing the competition. * The coca cola marketing team maintained their focus strongly on the product itself. When they changed bottle shape, many people started buying bottles instead of the drink itself. * They specified the criteria for each product offered because if you don’t specify the criteria for choosing consumers will develop their own, which is dangerous. 3) What do we learn from the article in terms of how Coca-Cola generates new marketing opportunities? Recently they have realized that their marketing strategy that has worked well for them for decades needed to evolve and as such they are moving from Creative Excellence to Content Excellence Creative excellence has always been at the heart of Coca Cola’s advertising and they have decided that content is now the key to marketing in the 21st century on a social web. * New product developments; * To create value and differences; * Market development; * Product overness; 4) If Coca-Cola as a Head of Innovation employed you, what are three additional methods you would employ to generate new marketing opportunities? ) Articulate and explain the seven key stages all ideas pass through before they get taken to market. -Idea generation The process of creating, and evaluate the problems that the business is facing. -Idea Screening Companies use idea screening to make good decisions that are in line with the company’s objectives. For example if a company wants to introduce a new product in the market, the management collect new ideas they can use, so among those many ideas they have to look at each one of them closely, evaluate and scrutinizing them and eliminate those that are not effective, in order to remain with the most effective idea. Concept Development Concept development is a process driven by a set of customer needs and target product specifications, which are then converted into a set of conceptual designs and potential technological solutions. These solutions represent an approximate description of form, working principles, and product features. Often, industrial design models and experimental prototypes that help in making final selections accompany these concepts. -Marketing strategy/Business analysis A new product idea that survives the screening stage of new product development requires a more sophisticated and detailed business analysis. A business analysis will help you determine the costs involved in your proposed new product development, and forecast the profits you may make from the product in future financial years. The costs of developing a product are substantial. Your business and marketing analysis will also help you eliminate inappropriate ideas and avoid unnecessary costs. -Prototype Development A sample of the product will be made in order to test it before releasing it to the market. This stage is crucial as it allows the organization to acknowledge any faults and/or changes that need to be made or implemented. By doing so, the organization will save money in case the product does not turn out perfect the first time, which in most or all cases, never does. -Test Marketing Test marketing is an experiment conducted in a field laboratory (the test market) comprising of actual stores and real life buying situations without the buyers knowing they are participating in an evaluation exercise. It simulates the eventual market mix to ascertain costumer reaction. Depending on the quality and quantity of sales data required for the final decision, test marketing may last from few weeks to several months. Due to its high cost however test marketing is more suitable for fast moving packaged goods then consumer durables. -Commercialization The product is ready to be advertised and launched to the public. 6) Plot where you believe the following marketing opportunities would sit on Ansoff’s Matrix -Vitamin Water Product Development -Coke Zero Market Development -Social media campaign to launch Vitamin Water Market Penetration 7) We have discussed the importance of protecting the existing customer base when seeking out new marketing opportunities. Discuss why this is important and provide an example within the case study that highlights its importance. Its important to protect the existing customer because they are the main source of income. With out them the company would lose their money. When they seeking for new marketing opportunities, the existing customer tends feel like his not important anymore as the new customer and they may move onto another brand. In addition, the base brand that the organization started off with usually generates the most income for the company. Based on sales the real Coke Classis still has the lions share of the coke at 70% sales. While Diet and Zero making up the rest. 8) Given the information provided in the case study and some of the idea generation techniques we have looked at in class (brainstorm/mind map/research consumer trends), identify two new marketing opportunities you believe would offer a strong return to the Coca-Cola brand. Explain each opportunity and your rationale as to why you believe each worthy of conducting a feasibility study. One of the most iconic brands in history is Coca-Cola has amassed one of the largest social media communities in the world. At the time of writing Coca-Cola have over 59 million Facebook Fans and 125 million YouTube views. Share this post with your friends and receive a 50% discount on any of our products under $4! † or, â€Å"Share this picture for your chance to win an awesome blow up chair for the pool! † In the list of most popular Facebook Brand Pages, Coca-Cola is now headed only by YouTube and Facebook itself and leads a very illustrious top 10 including Disney, Red Bull and Starbucks. â€Å"Share this post with your friends and receive a 50% discount on any of our products under $4! † or, â€Å"Share this picture for your chance to win an awesome blow up chair for the pool! †